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09/27/2003: "Annoying marketing gimmick of the day"

Obnoxious ads on those cardboard thingies at chain coffee houses that slide over your paper coffee cup to protect your hands and somehow raises the level of your coffee to gourmet status.

Tonight's coffee was brought to me by the folks at T-Mobile, which wasn't terribly offensive. But several weeks ago, my Barnie's coffee was brought to me by Crest Whitestrips. The cardboard thingie was a bright blue, with the Crest logo slapped on top, and a picture of a huge, toothy smile. Kind of an overly zealous way to target people with coffee-stained teeth. I was actually repulsed by the image. Who wants to see a stranger's mouth every time he or she takes a sip of a $2 coffee? Ew. I guess other people were repulsed, too, because I haven't seen that ad on a cup of Barnie's coffee since.

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