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From infinitefetish, after I commented that I was uncomfortable with the media continually using the White House-given name "Operation Iraqi Freedom," which smacks of PR: http://www-csli.stanford.edu/~nunberg/operations.html
The names our government comes up with for these "operations," or military actions, is not unlike how corporations have bought sponsorships to sports arenas so that media are forced to use the brand name in coverage, such as TD Waterhouse Centre -- what else do you call it, Orlando's arena? -- Conseco Fieldhouse, Minute Maid Park and 3Com Park.