[Previous: "Sign of the apocalypse"] [Back to blog] [Next: "The Conquered Arms"]
LOS ANGELES (Reuters) -- Jack Ass says "Jackass" has given him a bad name.
A Montana man who legally changed his name to "Jack Ass" in 1997 has sued media giant Viacom Inc., claiming its stunt-heavy, gross-out TV show and movie "Jackass" had defamed his character.
In a suit filed in November in Montana and posted this week on a legal Web site, Jack Ass, who said he changed his name to raise awareness about the dangers of drunk driving, claimed Viacom was "liable for injury to my reputation that I have built and defamation of my character which I have worked so hard to create."
The suit asks for damages of $10 million or more. Jack Ass is representing himself.